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Frontend and redesigns

Coutumes

Coutumes: an editorial storefront for men's jewellery

A French e-commerce site for men's jewellery and accessories. Full-bleed editorial photography, bold overlaid type and a restrained shopping flow let the products and the brand's story lead.

Coutumes homepage, first screencoutumes.com
The product

What the store shows

The store sells jewellery in 925 silver, gold-plated pieces and natural stones, with a signature fluted Baguette line, and highlights bracelets, necklaces, rings and pendants in a category grid.

Shopping features include product options, gift wrapping, a free-delivery threshold, free returns, instalment payments and a country and currency selector, with French and English available.

Design and experience

A magazine cover for a storefront

The first screen is a split, full-bleed photograph with a serif navigation and huge condensed headline text overlaid in orange, which reads like a magazine cover. Neutral leather tones keep the product the focus.

Large tiles, short captions and a simple grid carry the rest of the page, ending with a trust bar and a newsletter offer.

Build and discoverability

A multi-market store

URL patterns and asset paths suggest a Shopify storefront with multi-market settings, a magazine blog and help pages for shipping, returns and FAQ.

A skip-to-content link and a utility bar for checkout and shipping messages sit at the very top.

Notable details

  • Magazine-cover hero
  • Free delivery and returns messaging
  • French and English with multi-currency
  • Gift wrap add-on

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