What the store shows
The store sells pyjamas, nightwear, robes and accessories for women, men, kids and tweens, with matching family sets and seasonal campaigns. Product tabs switch between new in, best sellers and a linen blend, and collection tiles lead to cotton, satin and striped ranges.
A charity pledge on the kids' range, free delivery over a threshold, a returns policy and instalment payments are stated near the top and the bottom of the page.
Cosy and easy to browse
Beige backgrounds, warm wood tones and photography of people at home give a cosy feel, and the logo appears in navy and cream. A hero carousel, banner overlays and product grids with size options and availability badges keep browsing quick.
Wishlist, account, search and basket icons stay in a sticky header with a mega-menu.
A Shopify store
The store runs on Shopify, with a wishlist app, a terms-page app, review badges and a currency selector across many markets. A newsletter pop-up offers a first-order discount.
The content is English with UK spelling.
Notable details
- Hero carousel with seasonal campaigns
- Mega-menu and sticky header
- Trust points: returns, delivery, instalments
- Multi-currency selector
